REC · VISTA VISION · BY R. SINGH
REEL I · NOW SHOWING

↳ AN INTELLIGENCE FILE BY R. SINGH · AUCKLAND · MAY 2026

How I see Vista.

An interactive film about Vista Cloud — its architecture, its features, and four bets on what plays next.

Built from public sources only. Volumes I and II of the Vista dossier, screened in three acts.

↳ THREE ACTS

  1. IThe System — a clickable map of Vista Cloud.
  2. IIThe Features — Living Ticket, Lumos, Oneview, Horizon.
  3. IIIThe Vision — four bets on what plays next.

Presented to

Vista Group

NZX/ASX: VGL

AUCKLAND · 2026

▶ ROLL THE FIRST REEL
II

REEL II · NOW SCREENING

The System

ACT I · SC. 01

A map of Vista Cloud, layer by layer.

Cue: the camera pulls back and the architecture comes into focus. Click any layer to inspect what's actually inside — reconstructed from vista.co/our-technology, developer.vista.co, and live job specs.

● LAYER L1

Sales Channel Layer

Every moviegoer-facing surface — web, mobile, kiosk, in-seat F&B, in-cinema apps. One component stack, four form factors.

↳ THE WHOLE STACK

LumosUmbraco CMSReactAngular adminIonicReact Native

PM NOTE

Single codebase across surfaces means feature gating + experiment design is a PM-owned superpower.

▲ SCALING

Vista designs for the blockbuster sales day — auto-scaling on Kubernetes plus pre-emptive scaling ahead of known traffic spikes. Avatar, Barbie, Avengers windows are the forcing function.

III

REEL III · NOW SCREENING

The Features

ACT II · SC. 02–05

Four pieces of Vista, made interactive.

Cue: the lights dim, the projector hums up. Not screenshots — working mockups, each isolating a single primitive and the product thinking behind it.

FEATURE · 01DIGITAL ENABLEMENT

The Living Ticket.

A digital ticket that evolves as the order does. Add F&B, swap a seat, invite a friend, drop it in your wallet — every channel sees the same truth, instantly. Implicitly an event-sourced domain model.

ARCHITECTURE

Event-sourced / CQRS style. State propagates across web ↔ kiosk ↔ POS ↔ mobile.

OCAPI ENDPOINT

GetGoogleWalletPassForOrder

VISTA · LIVING TICKET● LIVE

Dune: Part Three

IMAX · 7:45 PM · TUE 14 MAY 2026

SEAT

F12

PARTY

1

F&B

—

↳ TRIGGER A STATE CHANGE

↳ EVENT LOG

  • T+0Booked · Seat F12 · Dune Pt. 3
hoyts.com.au · LUMOS

SELECT SEATS · DUNE PT. 3

F12 · $24.50CONTINUE →

ONE COMPONENT STACK · FOUR FORM FACTORS

FEATURE · 02DIGITAL ENABLEMENT

Lumos is the surface.

Vista's white-label sales channel platform — web, mobile, kiosk, F&B order — all riding the same Umbraco + React component stack on top of OCAPI. One codebase. Four form factors. Consistent business logic everywhere.

For a PM, this is leverage. You design a feature once and decide where it ships — and where it doesn't. The Living Ticket + Lumos + the CXM engine close the omnichannel loop.

↳ DERIVED PM LEVER

Feature gating across surfaces becomes a first-class product decision, not an engineering side-effect.

FEATURE · 03ONEVIEW · GENERATIVE AI

The morning briefing.

Vista's first generative AI feature in production — and the most architecturally interesting thing they've shipped. Multi-agent reasoning across operational data, narrated as a personalised audio briefing for the cinema CEO.

Built with Microsoft NZ under the Azure AI First Movers programme. Specialist agents debate the day's signals; GPT-4 synthesises the narrative; Azure TTS delivers the voice.

PATTERN

Multi-agent + RAG-like

MODEL

GPT-4 · Azure OpenAI

VOICE

Azure TTS

SOURCES

Vista + Numero + Movio

Quote: "we want our app to be the first thing executives open each morning." — K. Liebmann, Vista CEO

● ONEVIEW · PIPELINE
01
Operational data
02
Traditional AI extracts
03
Agent council
04
Narrative synthesis
05
Voice synthesis

PRESS PLAY TO RUN THE BRIEFING PIPELINE

● HORIZON · CUSTOM API GENERATORNO-CODE

↳ PICK A DASHBOARD

GEThttps://api.vista.co/horizon/custom/ticketing
{
  "endpoint": "ticketing",
  "auth": "Bearer <JWT_VISTA_GAS>",
  "limits": { "records": 50000, "execution_s": 30 },
  "sample": {
    "screening_id": "VS-7142",
    "title": "Dune: Part Three",
    "admits": 1842,
    "revenue": 38456.5,
    "occupancy": 0.91
  }
}
FEATURE · 04HORIZON · DATA EMPOWERMENT

A dashboard becomes an API.

Build a Horizon dashboard, export it as a data source, and Vista exposes it as a JWT-secured REST endpoint — no engineering required. Self-serve API generation for cinema clients.

50,000 records · 30s execution · Vista GAS auth. The same Horizon spine that powers Oneview's AI briefing also powers every report, third-party BI tool, and now — every custom integration.

↳ PM LENS

Modular SaaS: clients shape their own data products without sleeve-pulling engineering. Compounding self-serve angle.

IV

REEL IV · NOW SCREENING

The Vision

ACT III · COMING ATTRACTIONS

Four bets, earned by the existing stack.

Cue: trailers begin. Each is a feature Vista could greenlight tomorrow — every one extends a primitive already in the camera.

TRAILER · 01Operator AI
COMING SOON
CO-PILOT

Cinema Co-Pilot.

An operator-facing GPT agent that lives inside the cinema manager's day.

Oneview's morning briefing is one-way. Co-Pilot makes it conversational. Ask why Screen 4 is underperforming, draft the staffing response, push the discount to loyalty — all from a single chat surface that already has the data.

▶ BUILDS ONOneview multi-agent pattern · Horizon · Custom APIs
▶ WHY NOWThe agent council exists in production. The interface around it is the next step.
TRAILER · 02Consumer AI
COMING SOON
FAN-CAST · :30

Fan-Cast Trailers.

A personalised 30-second trailer for every loyalty member, every release.

Vista already shipped an AI photobooth that casts fans in their favourite films. Fan-Cast takes the next step: generate a private trailer cut from the loyalty profile — preferred genres, prior bookings, theatres visited — and drop it in-app the morning tickets go on sale.

▶ BUILDS ONMovio loyalty data · CXM engine · Lumos in-app surfaces
▶ WHY NOWSora-class video models are ~$0.02/second. The economics finally clear.
TRAILER · 03Revenue Primitive
COMING SOON

SEAT F12

Living Pricing.

Dynamic seat pricing built on the Living Ticket's event-sourced spine.

Today's ticket evolves with the order. Tomorrow's price evolves with demand. Same event-sourced primitive, applied to revenue. A seat in the back of a Tuesday matinee isn't worth the same as a centre seat on Saturday opening night — and the ticket should know.

▶ BUILDS ONLiving Ticket state machine · OCAPI · Domain services
▶ WHY NOWVista already lists dynamic pricing as a partially-live capability. This makes it first-class.
TRAILER · 04Spatial Computing
COMING SOON

Living Lobby.

Cinema as a responsive space — signage, sound, and visuals that read the room.

Digital Signage and the React Native in-cinema apps are already there. Living Lobby makes them adaptive: signage that shifts to the next showtime, ambient soundscapes that match the audience, generative posters for the films most of the room is here to see.

▶ BUILDS ONDigital Signage · React Native (Serve, Rove) · Horizon
▶ WHY NOWReal-time generative imagery is now cheap enough to run on edge hardware in-cinema.

↳ THE NORTH STAR

Vista already runs the world's cinema infrastructure. The next chapter is making the cinema itself agentic — operator-side, consumer-side, and in the room.

V

REEL V · NOW SCREENING

Roll Credits

EPILOGUE · ROLL CREDITS

Cut to black.

Three acts: a map of the system, four interactive features, four bets for what comes next. Built from Vista's own public record — none of it bluffed.

I'd love to walk you through any of it in person — the architectural choices, the PM levers behind each feature, or why Cinema Co-Pilot is the next obvious step on the road Vista is already walking.

↳ ARCHIVAL FOOTAGE

  • vista.co/our-technology

    Definitive tech stack source

  • developer.vista.co

    Digital + Integration Platform docs

  • developer.vista.co/openapi

    OCAPI OpenAPI spec

  • vista.co/cloud/core-confidence

    Security & reliability

  • Microsoft Source Asia + Vista blog

    Personalised podcast with Azure AI

  • vista.co/insights

    Living Ticket evolves self-service

  • nz.prosple.com · seek.co.nz · workable.com

    Live job specs · 2026

● ● ●

END CREDITS

DIRECTED BYR. SINGH
PRODUCED INAUCKLAND · 2026
RESEARCHVOL I + VOL II OF THE VISTA DOSSIER
DESIGNFRAUNCES · GEIST · GEIST MONO
RUNTIMEAS LONG AS YOU LIKE
AUDIENCEVISTA GROUP
FILMED INFULL DARK
RATINGPG · POST-GENERATIVE

fin.

VISTA CLOUD✦OCAPI✦ONEVIEW✦LIVING TICKET✦LUMOS✦HORIZON✦MOVIO✦NUMERO✦AZURE AI✦AGENT COUNCIL✦PRE-EMPTIVE SCALING✦BLOCKBUSTER SALES DAY✦VISTA CLOUD✦OCAPI✦ONEVIEW✦LIVING TICKET✦LUMOS✦HORIZON✦MOVIO✦NUMERO✦AZURE AI✦AGENT COUNCIL✦PRE-EMPTIVE SCALING✦BLOCKBUSTER SALES DAY✦
VISTA GROUP INTL · NZX/ASX: VGLVISTA VISION · INTERACTIVE PROTOTYPE · MAY 2026
RAHUL SINGH · AUCKLANDBUILT FROM PUBLIC SOURCES ONLY